Legendary racing driver and Non-Executive Director of SOFTSWISS Latin America, Rubens Barrichello, will take to the stage at BiS SiGMA Americas 2025 on April 8, the opening day of the event. With the theme ‘Success depends on who you race with’, the seminar is scheduled to last 20 minutes, running from 12:35 to 12:55 p.m.
This will be Barrichello’s first public engagement as an official representative of SOFTSWISS at BiS SiGMA Americas. In his speech, he will reinforce his vision of racing and iGaming – two worlds marked by speed, precision and passion. The audience can expect a unique insight into how these seemingly distant industries are more connected than they seem.
Lecture by Rubens Barrichello
In his talk, Barrichello will share reflections that link his personal racing journey with the opportunities presented by SOFTSWISS.
Additionally, the speech will cover the cultural and human elements of doing business in Latin America, and the relevance of timing, connections and adaptability to achieve long-term success.
“Latin America is a continent of boundless energy, passion and creativity. The rapid growth of the iGaming industry reflects this perfectly. I look forward to sharing my perspective at SiGMA Americas. And I am excited to talk about how SOFTSWISS’ drive for technology and excellence will help shape the future of this market,” said Rubens Barrichello, Non-Executive Director for Latin America at SOFTSWISS.
Barrichello will also join the SOFTSWISS team at booth M85 later. There, attendees will be able to hold meetings to understand how the company helps partners drive success in Latin America.
SOFTSWISS participation in BiS SiGMA Americas
Participation in the exhibition highlights SOFTSWISS’ expansion into the Latin American iGaming market. The company recently secured certification in Brazil and Peru for its SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator.
The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).
Therefore, SOFTSWISS is coming to SiGMA Americas with its new “Engineered for Success” campaign, inspired by Formula 1. The creative concept reveals the company as a technology partner that creates high-performance software solutions, where every detail is designed with as much precision as in an F1 car.
