When it comes to advertising, iGaming brands need the best return possible. If their marketing spend isn’t generating a solid ROI, they’re just throwing their money down the drain. That’s where programmatic advertising comes in. In an interview with Slotegrator, Barb Tasci, co-founder and chief business officer at Revpanda, explained how programmatic advertising works.
Programmatic advertising enables operators to significantly reduce player acquisition costs and improve user engagement. It also facilitates remarketing and player retention by personalizing advertising messages and providing users with relevant offers.
According to Barb Tasci, the main benefit of programmatic advertising is its ability to target specific audiences with precision, allowing operators to identify and reach the ideal demographic at the right time. Leveraging real-time data and automated campaign optimization helps reduce CPA and improve ROI.
Special emphasis is placed on personalization, predictive analytics and dynamic ad creatives. These technologies allow advertising campaigns to be tailored to individual player behavior, increasing advertising effectiveness. In the highly competitive iGaming industry, these approaches are becoming essential to increase profits and grow brands.
“To launch a successful programmatic advertising campaign, operators need a structured approach that combines clear objectives, precise targeting and continuous optimization”, said Tasci.
For all of Tasci’s insights on programmatic advertising, check out the full article on Slotegrator’s website.
About Slotegrator
Since 2012, Slotegrator has been one of the iGaming industry’s leading providers of software and business solutions for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of gaming content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games and data feeds for betting.
Slotegrator also provides consulting services in acquiring gambling licenses and setting up companies.
