The official schedule for the most important event in the iGaming, Bettech and Sports Betting ecosystem in Brazil and Latin America begins this Tuesday (8). The Transamerica Expo Center will host the business fair, seminars and brand activations on this first day of BiS SiGMA Americas 2025.
With three stages dedicated to lectures and panels, the event will promote rich discussions and reflections for the consolidation of the Brazilian betting industry, in addition to paving the way for new advances, such as the possibility of legalizing casinos and bingo in the country.
Among the prominent personalities participating in BiS SiGMA Americas today are Giovanni Rocco Neto (National Secretary of Sports Betting and Economic Development of Sports – Ministry of Sports), Regis Dudena (Secretary of Prizes and Betting), Raiana Falcão (Undersecretary of Sanctioning Action in the Prizes Secretariat), Senator Irajá, Federal Deputy Newton Cardoso Jr., Paulo José Galli (CEO of SP Parcerias – City of São Paulo) and Eman Pulis (SiGMA Group).
In addition, the iGaming Brazil portal is on site following the event, bringing complete coverage with interviews, exclusive information and the best images of the day.
Check out the full schedule for the 1st day of BiS SiGMA Americas
Itaim Stage
11:05 – 11:45 – Compliance in Action: The Secret to Effective Regulation in Brazil
Participants:
- Roberto Armelin (Executive Director of ESG, Risks and Compliance – São Paulo Football Club)
- Raiana Falcão (Undersecretary of Sanctioning Action at the Prizes and Betting Secretariat – Ministry of Treasury)
- Chantal Pillet (Associate Managing Director – Kroll Associates)
- Jacqueline Favraud (Legal & Regulatory Affairs – Sportingtech)
11:50 – 12:30 – The Path to Interministerial Cooperation in Advancing Regulation
Participants:
- Luiz Felipe Maia Founding Partner (MAIA YOSHIYASU Advogados)
- Giovanni Rocco Neto (National Secretary of Sports Betting and Economic Development of Sports – Ministry of Sports)
- Regis Dudena (Secretary of Prizes and Bets – Ministry of Treasury)
- Martin Lycka (Gambling Regulation and Responsible Gaming Specialist)
12:35 – 01:15 pm – Virtual Casinos and Fixed-Odds Betting: Critical Analysis of Brazilian Regulation
Participants:
- Luiz Felipe Maia (Founding Partner – MAIA YOSHIYASU Advogados)
- Ingo Wolfgang Sarlet (Lawyer and Full Professor at PUCRS – SARLET ADVOGADOS)
- Dennis Cali (Regional Delegate / Federal Police)
- Ana Bárbara Costa Teixeira (Brazilian Regulatory Affairs Director – Ocean 88 Holdings)
01:20 pm – 02:00 pm – The Power of Rules: Next Steps for Assertive Regulation
Participants:
- Luiz Felipe Santoro (President – OAB SP Games Commission)
- José Francisco Cimino Manssur (Partner – Csmv Advogados)
- Deputy Newton Cardoso Jr.
- Pietro Cardia Lorenzoni (Lawyer – ANJL – National Association of Games and Lotteries)
- Simone Vicentini (Partner – VICENTINI ASSESSORIA)
02:05 pm – 02:45 pm – Unraveling the Tax Complexity of Bets in Brazil
Participants:
- Ana Helena Karnas Hoefel Pamplona (Founding Partner – AHP Advocacia)
- Alexandre José de Paula Lima (Legal and Accounting Director – Gest Plan)
- Juan Manuel Calonge Mendez (Partner – VPN Advogados)
02:50 pm – 03:30 pm – Exploration of Games and Lotteries in Municipalities: Visions, Expectations and Impacts
Participants:
- Dr. Leandro Pamplona (Founding Partner – BKP Advogados Associados)
- Paulo José Galli (CEO of SP Partnerships – City Hall of São Paulo)
- Edson Kikuchi (Senior Consultant – 2S Consultoria)
- André Português (Former Mayor – Municipal Government of Miguel Pereira)
03:35 pm – 04:15 pm – From Regulation to Certification: The Revolution of Standards in Online Gaming in Brazil
Participants:
- Dr. Jaques Reolon (Vice President Director – Jacoby Fernandes & Reolon)
- Pablo Wosniacki (Advisor to the Operational Board – Lottopar)
- Marzia Turrini (President iGaming & Cybersecurity – BMM Testlabs)
- Dr. Francisco Petrônio de Oliveira (Executive Secretary of Public-Private Partnership – SEPPP)
- Leonardo Borges Leão (Mathematician – KTO Group)
Jardins Stage
10:05 – 10:20 – BiS SiGMA AMERICAS Official Opening Ceremony – Welcome Speech
Participants:
- Alessandro Valente (Brazilian iGaming Summit)
- Carlos Cardama (Brazilian iGaming Summit)
- Eman Pulis (SiGMA Group)
10:25 – 10:55 – Opening Ceremony – Authorities from São Paulo + Ribbon Cutting Ceremony
11:00 – 11:15 – Regulation of responsible gaming and integrated resorts. A new era for tourism and the Brazilian economy
Participant: Senator Irajá Silvestre Filho
11:20 – 12:20 – The Current Scenario: Debates and Challenges in the Regulation of Physical Casinos in Brazil
Participants:
- Magnho José (Editor and President – BNLData – IJL)
- Carlos Cardama (Founder & CEO – Brazilian iGaming Summit)
- Alex Pariente (Vice President – Hard Rock)
- Irajá Silvestre Filho (senator)
12:25 pm – 12:45 pm – Success depends on who you run with
Participant: Rubens Barrichello Non-Executive Director (NED) – SOFTSWISS
12:50 pm- 01:30 pm – Conar and the New Frontiers of Advertising in iGaming
Participants:
- Fernanda Batistella (Head of Litigation – MYLaw Advogados)
- Fatima Bana (CMO – Winning Bet Consortium – SP)
- Juliana N. Albuquerque (Executive VP – CONAR)
- Leonardo Benites (CEO – Propane)
01:35 pm – 02:15 pm – Communicating with Consciousness: Responsible Gaming Campaigns that Inspire
Participants:
- Flávio Figueiredo (Founder and CEO – iGaming Brazil)
- Fellipe Fraga (EstrelaBet)
- Antonio Forjaz (Head of Sportingbet in Latin America – Sportingbet)
- Patricia Prates (Marketing Director Brazil – Superbet)
- Felipe Costa Nadalini (Senior Account Executive – Optimove)
02:20 pm – 03:00 pm – Brand Value: The Role of Branding and Advertising for Successful Operators
Participants:
- Guilherme Savedd (CEO – Kalma Media)
- Bruno Geraldini (Country Manager Brazil – Brazino777)
- Anderson Nunes (Relationship Manager – Casa de Apostas)
- Claudio Faccio (CMO – Nyce Int.)
- Hebert Luiz Terra Gaban (Head of Marketing LATAM – Lottoland)
03:05 – 03:35 – Strategies that Convert: The Secret Behind High-Performance Digital Media
Participants:
- Leonardo Benites (CEO – Propane)
- Sandro Cachiello (Head of Sales and Business Development – Meta)
- Rafael Camargo (Head of Sales – Kwai for Business)
03:40 pm – 04:00 pm – Scale Fast and Profitably: How CRM, Acquisition, and Product Work Together to Maximize LTV and Reduce CAC
Participants:
- Marcell Rosa (General Vice-President Latin America – Clervertap)
- Thiago Tomé (Head of User Acquisition – Rei do Pitaco)
Palco Paulista
11:05 – 11:55 – The Power of AML and KYC in Protecting iGaming
Participants:
- Kayky Janiszewski (CEO – Legitimuz)
- Rafael Marchetti Marcondes (CLO – Rei do Pitaco)
- Roberta Guedes (Head of Regulatory Compliance – iBetta Bet Compliance)
- Késsya Curvo (Legal & Compliance Director – Rivalo Brasil)
- Paula Braytne (Compliance Director – Galera Gaming)
12:00 pm- 12:40 pm – Misinformation and Myths: Educating the Public about Responsible Gambling
Participants:
- Ricardo Magri (Director – EBAC)
- Plinio Jorge (President – ANJL)
- Anderson Rubinatto (Executive Director – Agência Golaaço)
- Gabriel Moreira (Executive Director – Sport Solution & Marketing)
- Carla Dualib (Business Manager Brazil – SOFTSWISS)
- Luiz Carlos Castelo Branco (Advertising Professional – Marketing Director – EBAC)
12:45 pm – 01:25 pm – Between Dream and Temptation: How Match-Fixing Attracts Young Athletes
Participants:
- Thiago Asmar “Pilhado” (Presenter – Jovem Pan)
- Tiago Barbosa Horta (Head of Integrity Latin America – Genius Sports)
01:30 pm – 02:10 pm – Beyond Bonuses: AI and Gamification Strategies for Sustainable Retention in Brazil
Participants:
- Helena do Couto (Regional Legal Officer – LATAM – Eeze)
- Muriel Le Senechal (Regional Commercial Manager – Latam – Fast Track)
- Beatriz Melges (Regional Director Brazil – SoftConstruct)
- João Alves (CMO – NossaBet)
02:15 pm – 02:55 pm – CRM and Retention: Best Practices to Build Player Loyalty and Increase Relationship Value
Participants:
- Caio Ruiz (CRM – Casino – Ana Gaming Group)
- Álvaro Camargo (Country Manager Brazil – Xtremepush)
- Thamillin Valery Klen (CEO – Maior Apostas)
- João Alves (CMO – NossaBet)
- Rodrigo Cambiaghi (Senior Sales Executive Digital Advertising LATAM – Sportradar)
03:00 pm – 03:30 pm – Centurion Weigh-in (MMA)
