At BiS SiGMA Americas 2025, SOFTSWISS presents a unique collaboration with motorsport icon Rubens Barrichello and legendary Italian brand Sparco. Together, they are launching an exclusive apparel collection inspired by the career of one of Brazil’s greatest racing heroes.
The relationship between Rubens Barrichello and Sparco spans three decades. Since his first races, the Brazilian driver has had the support of the brand, not only as a supplier, but as a partner in innovation and the development of high-performance products.
Rubens Barrichello, Non-Executive Director of SOFTSWISS in Latin America, commented on the partnership. “Sparco has been with me every step of the way. It’s not just a logo, it’s a symbol of reliability proven by speed. It’s an honor to resume this partnership in a new format,” said Barrichello.
According to a Sparco representative, “In Brazil, motor racing is more than just a sport; it is part of our cultural DNA. Having a driver like Rubens Barrichello is a source of national pride. This collaboration is our way of translating this energy that lives on in the racetracks of São Paulo. It is a story of speed, pride and Brazilian spirit,” he said.
SOFTSWISS and Sparco partnership brings iconic number 111
Each piece in the collection bears the number 111, a significant number in Barrichello’s career, associated with his first triumphs on the track. From a lucky charm to an icon among fans, 111 represents a bridge between past achievements and future ambitions. All pieces also bear Rubens’ personal signature, making each item a true collector’s item.
More than just a product, this collection represents the SOFTSWISS philosophy translated into form and design. With the slogan “Engineered for Success”, the brand celebrates the precision, innovative spirit and elegance that drive leaders on and off the slopes.
“We believe that technology and style speak the same language. This collection is a celebration of progress, forward-thinking and a passion for pushing boundaries,” says Barrichello.
The pieces can be seen exclusively at the SOFTSWISS stand (M85) during BiS SiGMA Americas 2025, which runs until the 10th of this month, in São Paulo.
 during SiGMA Americas 2025){kind=link}