Control F5, a leading player in the iGaming industry, is entering a new phase. The company has announced a rebranding and the expansion of its portfolio, in line with the accelerated growth of the segment.
Furthermore, it reinforced its commitment to innovation, consolidating itself as an ecosystem of specialized solutions for the betting market in the country.
Natalia Nogues, CEO of Control F5, highlighted: “This is a time of great evolution for Control F5, just as it is for the sector with the long-awaited arrival of regulation.
Our new positioning reflects the maturity we have achieved over almost two decades in the iGaming market and our ability to see beyond the obvious to take advantage of the new opportunities that the current scenario presents us.”
With a pioneering trajectory, the company has accumulated expertise and market knowledge. Now, faced with the new regulatory reality, Control F5 is expanding its ecosystem to serve all stakeholders in the sector, including platforms, providers, operators, payment methods and events.
iGaming Market: A Universe of Opportunities
Natalia Nogues also commented on the company’s strategic vision: “The iGaming segment is a universe of possibilities that we can only now begin to explore its full potential – especially with the recent regulation, which brings a new level of professionalism and opportunities to the entire industry.
At Control F5, we build our future by taking the best of the past and combining it with the technologies and opportunities of the present. This connection between tradition and innovation is what allows us to create truly transformative solutions.”
Furthermore, she highlighted the importance of working together: “But we understand that no company can transform an industry alone. An ecosystem only thrives when all the pieces are connected. That’s why, in addition to developing our own solutions, we rely on strategic partners that allow us to offer an even more complete and integrated experience to our customers.”
The Control F5 Ecosystem
The Brazilian iGaming and technological entertainment market is booming. Given this scenario, Control F5 underwent a strategic rebranding, led by Flávia Merlo, Marketing Manager, who aligned communication and business with this new phase.
Flávia Merlo stated: “We know that the Gaming and technological entertainment market in Brazil is expanding and has enormous potential for growth and innovation.
Our purpose is clear: we are here to be an agent of this transformation, creating and revolutionizing this future with solutions that drive a more dynamic, accessible and connected ecosystem.”
She added: “To achieve this, we have evolved not only our visual identity, but also our portfolio of solutions, ensuring that it keeps up with the needs and fast pace of this segment.
As experts in gaming solutions, we combine our experience with the ability to understand the unique needs of each client, enhancing their results in a personalized way.
More than offering solutions, we create tailored strategies that maximize opportunities and ensure competitive positioning in a rapidly evolving sector.”
A new chapter
Filipe Santos, Strategic Planning Coordinator, led the brand’s evolution and highlighted: “The Control F5 brand evolution project involves a market study and careful planning to outline a clear vision of where we are and where we want to go.
Throughout the development of this rebranding, our main challenge was to adapt and prepare the brand for a new market context, without abandoning its legacy, credibility and expertise gained thus far.”
He added: “The result was successfully achieved and now we are more than an agency, we are an ecosystem that offers solutions aligned with unparalleled expertise in the market that allows us to generate and enhance unique results for businesses that want to stand out and establish themselves in the segment.”
New visual identity
Natan Nakel, Creative Coordinator at Control F5, led the rebranding and explained: “The evolution of our visual identity reflects the purpose that guides us for the coming years. We maintain our essence, now translated into new shapes and colors that express our current vision and project future paths.”
He also detailed: “The new colors balance our experience with our creative impulse, while the modularity of the elements highlights our ability to adapt. We bring lighter but always dynamic shapes, transmitting the energy and movement that drives our trajectory.
This transformation goes beyond aesthetics — it is the materialization of our evolution. We continue to grow, innovate and explore new possibilities, without losing what makes us unique.”
Control F5 Solutions Portfolio
Control F5 currently offers an integrated ecosystem of services including:
- Marketing – Customized campaigns, from branding to digital and offline media.
- Training – Specialized programs in iGaming, sales, leadership and customer service.
- Human Resources – Recruitment and development of talent for the sector.
- Customer Service – 24/7 multi-channel support.
- Market Consulting – Support in regulation, sales and business structuring.
- Business – Legal solutions, CRM, gamification and payment methods.
The future of iGaming in Brazil
The Brazilian entertainment market is on the rise. As such, Control F5 positions itself as a strategic partner for companies that wish to establish themselves in the sector.
