SOFTSWISS accelerates in Brazil with the ‘Race Like a Legend’ experience

SOFTSWISS brought a dose of adrenaline to São Paulo during BiS SiGMA Americas 2025 week with the exclusive “Race Like a Legend” event, an experience in the world of motorsports led by Rubens Barrichello, Non-Executive Director of the company in Latin America.

The event brought together industry leaders and partners for a day of speed, strategy and connection. During the meeting, attendees were able to enjoy live demonstrations led by Rubens himself.

In addition, everyone had fun with exciting races and interactive simulators. To finish, an authentic Brazilian barbecue was served, providing a moment of fellowship.

Experience with Formula 1 idol

Attendees had the chance to share a unique experience with the Formula 1 idol. Consequently, everyone was immersed in the adrenaline and excitement that defines both motorsport and ambitious business partnerships.

Rubens Barrichello, Non-Executive Director of the company in Latin America, commented: “This event was a celebration of trust, performance and shared goals – values ​​that matter both on the track and in business. When you race alongside the right people, every challenge becomes an opportunity.”

Earlier in the week, Rubens also officially opened BiS SiGMA Americas 2025 with an inspiring keynote address and symbolic ribbon cutting, marking the start of one of the most eagerly anticipated events on the industry calendar.

His message highlighted leadership, local knowledge and partnerships as drivers of sustainable growth in Latin America.

In his talk entitled “Success Depends on Who You Race With”, Barrichello shared lessons from his racing career and reflected on how precision, teamwork and trust drive lasting success in business. As a token of appreciation, SOFTSWISS presented a gift to the participants who asked the most interesting questions during the session.

During SiGMA Americas, SOFTSWISS also announced its collaboration with legendary motorsport brand Sparco. As a result, a limited edition casualwear collection inspired by the iconic career of Rubens Barrichello has been launched.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds several gaming licenses and offers a complete software portfolio for the management of iGaming projects.

Products include the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka affiliate platform, the Sportsbook sports betting software and the Jackpot Aggregator.

In 2013, SOFTSWISS revolutionized the industry by launching the world’s first Bitcoin-optimized online casino solution. The company’s team now has over 2,000 employees.