BETesporte continues its strategic planning to expand its presence in the national and international sports scene. Now, the company has just become an official sponsor of the program Bola na Rede, broadcast from Monday to Friday on RedeTV!.
The unprecedented partnership with the broadcaster makes RedeTV! the only open TV channel in Brazil with broadcast rights to both the Brazilian Championship Series B and the NFL.
With this historic initiative, millions of Brazilians will have free access to major national football competitions and the world’s top American football league, marking a new chapter in the history of the broadcaster and sports broadcasting in Brazil.
The agreement represents a milestone for both RedeTV! and BETesporte, which had already established itself as one of the leading brands in the segment in the country. The company currently sponsors Series A and B of the Brazilian Championship, as well as the Brazilian National Team’s matches in the World Cup qualifiers.
Partnership between BETesporte and RedeTV! marks progress in free-to-air TV broadcasting
According to Vinicius Nogueira, CEO of BETesporte, it is time to celebrate this partnership with the broadcasting of the sport in Brazil. “We are very happy with this partnership. We are already official sponsors of Série B and we offer our customers the NFL betting market.”
“We know that one of the biggest difficulties for fans is finding quality, free broadcasts. Now, we’re going to deliver this in style, on a national network,” said Vinicius Nogueira.
As part of its strategy to get closer to the public, BETesporte is also preparing a series of exclusive activations, including ticket raffles, official shirts and unique experiences for sports fans.
With this initiative, the betting company reinforces its commitment to democratizing access to high-level sport, offering the best experience to users and consolidating its authority in the segment.
