Optimove CEO and founder Pini Yakuel highlighted the joy of participating in a major event like BiS SiGMA Americas, especially after the regulation of online betting in Brazil.
“I love being in Brazil, I love the whole tropical essence of the country. So it’s a delight that Optimove can now do business in Brazil, and in this post-regulation moment. It’s becoming very organized, companies are doing it the right way, and Optimove is ready to do business with Brazilian operators,” he said.
According to Yakuel, the company works to help brands maximize customer lifetime value by creating personalized experiences. “When the customer engages with the operator, they feel like the operator knows and understands them, because everything is based on data, the customer persona and what they want to receive.”
New to the market
With a focus on 2025, Optimove intends to lead a true revolution in marketing. “Positioning means the way teams work. So it’s a paradigm shift. So it’s going to be a different philosophy, where teams will be more versatile and one employee will do a lot more things than before, which means they will be able to get involved in data analytics and optimization.”
“All of this using Optimove to empower them to be much faster than before. This is only possible today because of the revolution in the Artificial Intelligence (AI) generation,” he added.
