Slotegrator states that online gaming companies need a strong brand due to the high level of competition in the industry.
The global gaming market is projected to reach $449.69 billion in revenue by 2025. That’s an impressive market size, generated by many profitable companies, but it’s all too easy to completely fail.
The reason lies in human nature: modern gamers are no longer interested in the pure gameplay process. They want experience, interaction, and reputation. They want to be part of the process.
Barb Tasci, Co-founder and Chief Business Officer at Revpanda, said: “Today, loyalty goes far beyond the typical bonus program designed to reward players based on how much they deposit.
That old model—the more you spend, the more you get—may still have its place, but it’s no longer the basis of real, lasting loyalty.
Gamers have evolved. They’re not just chasing short-term incentives; they’re looking for brands that offer something more meaningful — a sense of connection, consistency and value.”
The five aspects of a company’s brand in iGaming
Slotegrator has released a guide that covers five aspects of a company’s brand:
- Brand positioning
- Brand identity
- Brand experience
- Brand awareness
- Brand Loyalty
These components are important for every brand, as they contribute to all the marketing efforts that come afterward. Attracting customers, partners, investors, and talent is much easier when the company is an established brand.
Jessica Millis, CEO of CasinoRIX, stated that “when we talk about business, it’s about money – but branding is where business meets people. Branding is about giving value to the business.
The main goal of a brand is to build loyal relationships with consumers, and loyalty can only be achieved through product value. A brand begins with people and ends with people – at different stages, with different tasks.”
One of the key aspects of brand development in the iGaming industry is the need to take into account the reputational risks related to market regulation, as well as the social responsibility that brands in this niche inevitably carry.
Slotegrator and brand strategies
Slotegrator’s brand strategy follows three directions:
- B2C – where they focus on meeting the player’s needs;
- B2B – maintaining high-level partnerships to better meet player needs and enable the sharing of knowledge and experience;
- Internal corporate direction – because the people within the company are pieces of the brand that is being built. They become the voice, the visual identity and bring emotional depth to every process in the business, thus scaling the brand.
For each branding aspect covered in the guide, Slotegrator provides best practices relevant to gambling businesses. Give your players what they want by working on a brand that resonates with your values and goals. Download the guide to learn more.
About Slotegrator
Since 2012, Slotegrator has been one of the leading providers of software and business solutions for online casino and sportsbook operators in the iGaming industry.
The company’s main focus is software development and support for online casino platforms, as well as the integration of gaming content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games and betting data feeds.
