The 2025 edition of BiS SiGMA Americas was historic, attracting more than 17,500 people between April 8 and 10 in São Paulo. For Ricardo Pisani, from Genius Sports, this is the most mature and consolidated moment for the iGaming scene in Brazil. “The event in São Paulo ends up being a great reference,” he mentioned.
Pisani also highlighted the work carried out by Genius Sports in the sports betting market, especially with regard to football content.
“Directly or indirectly, we can say that we work with 99% of the market. Genius is an official data provider, but one of the main differences is the leagues we have and the issue of official content. We are partners with the NFL, Premier League and, more recently, the Brasileirão.”
He added: “In a market where football is king, Genius has almost 99% of the best football content to offer bookmakers.”
New phase of the Brazilian market
For the executive, this is a favorable period for both the consolidation and the evolution of the national betting market.
“Sportsbooks have become very concerned about regulation and licensing in 2024. More recently, they have started looking at ways to bring a better-finished product faster. Therefore, it is very important that we are with these bookmakers and offer this in this new moment”.