The National Collegiate Athletic Association (NCAA) and Genius Sports Limited (NYSE: GENI) today announced the extension of their partnership through 2032, reinforcing the brands’ shared commitment to innovation, transparency and integrity in collegiate athletics.
Under the new expanded agreement, Genius Sports has been named the exclusive distributor of official NCAA data to licensed sportsbooks. This exclusivity therefore extends to all postseason tournaments, including March Madness, through 2032.
The partnership ensures the delivery of fast, accurate and secure data to the regulated sports betting market.
Through the Authorized Gaming License (AGL) program, sportsbooks will have exclusive access to official NCAA data feeds, as well as NCAA marks and logos.
Additionally, Genius Sports will also work with licensees to strengthen integrity protections and promote responsible betting practices. These measures include limiting risky bet types, ensuring compliance and protecting student-athletes.
NCAA LiveStats remains free
A core component of the partnership is the continued availability of NCAA LiveStats, the NCAA’s official platform for live game statistics.
Already used by thousands of NCAA universities and supporting over 70,000 games annually across major college sports, LiveStats continues to be a critical data collection/distribution tool for universities, conferences and coaches. The NCAA will continue to provide free access to the platform.
Building on these foundations, the partnership introduces GeniusIQ, an advanced AI and machine learning platform designed to elevate the entire college sports experience.
From high-level performance analytics for schools and coaches to interactive, data-rich tools for fan engagement, GeniusIQ delivers powerful, real-time insights that enhance the way college sports are played, analyzed and experienced.
According to Mark Locke, CEO of Genius Sports, “Since 2018, Genius Sports technology has transformed the college sports data ecosystem.”
“This extension is a strong endorsement of our vision, offering cutting-edge data solutions to support NCAA schools, while connecting our sports betting partners with the highest quality official NCAA content, in addition to our exclusive NFL and Premier League rights.”
“Most importantly, it is a partnership based on innovation, integrity and a shared commitment to the future of college athletics,” he concluded.
