Betsul has just strengthened its team with a big name in communications: journalist, writer and publicist Daniel Perrone. Recognized as one of the most influential voices among São Paulo Futebol Clube fans, he now wears the institution’s shirt as a new influencer.
According to the brand, Perrone will be a key player in creating exclusive content for social media, participating in events and strengthening the brand’s relationship with Brazilian football fans.
According to Andréia Oliveira, the company’s operations director, Perrone’s arrival reinforces the brand’s commitment to national football.
“Daniel’s arrival represents an important milestone for us, as it reinforces our commitment to having professionals who have a strong connection with their communities. He is an excellent communicator, with a consolidated trajectory and recognition among fans.”
“Bringing him to our team further highlights Betsul’s purpose: to offer a relevant, reliable experience aligned with the national passion for football,” says Andréia.
More about Daniel Perrone and his arrival at Betsul
Daniel Perrone has built a distinguished career in sports journalism. He also worked for a decade on Globo Esporte’s blogging project and was part of the “Fanáticos” program on the former Canal Esporte Interativo. He also became known as the “guy on the purple couch” on HBO Max during the quarterfinals of the 2022 Paulistão.
Since 2017, he has been in charge of the blog “São Paulo Sempre”, currently among the 100 most visited football websites in Brazil. He is also the author of the books “TRI Mundial” (2010) and “MorumTRI” (2020), as well as director and screenwriter of the documentary “Copa do Brasil – Tinha que ser desta jeito”, released in 2024 on Prime Video.
In 2025, he was one of the guests invited by Placar Magazine to choose São Paulo’s Dream Team.
“I am very happy to be part of the Betsul family. I breathe football 24 hours a day, driven by my passion for São Paulo and the sport. The brand combines fun and responsibility in the right measure – exactly what I was looking for this year.”
“I am certain that my work will be further enhanced with this partnership and that Betsul will add even more quality to what I have already been building. Let’s go all out!”, says Perrone.
About Betsul
Regulated in the betting market, Betsul was created in 2019, being the first betting house in the national territory to win the RA1000 seal from Reclame Aqui.
The company offers full support 24 hours a day to always guarantee the best experience for its players, in addition to maintaining initiatives that prioritize conscious gaming.
When registering on the website, for those over 18 years of age, the player has access to a wide range of national and international sports and competitions, casinos, live casinos, eSports, among other modalities.