Few industries are as competitive as iGaming. Standing out from the competition is essential for survival, but it’s no easy task. Here, Slotegrator presents 8 steps for you to make your platform stand out in 2025.
1. Deliver hyper-personalized experiences to players
When it comes to player experience, the bar is set very high. Players already expect a certain level of attention from a betting platform. They don’t want to be treated as just one of many; they want to be recognized as individuals. The strategies and technologies for this already exist, and if you don’t use them, you will lose your players to those who do.
Just as when you open a streaming service, suggestions based on past experiences appear, iGaming platforms can (and should) do the same, using AI. When arriving at your platform, the player should be greeted with games that they have already played and others that they might like to try.
But personalization doesn’t stop there. It’s key to retention. Using AI tools, you can offer the right bonus at the right time — after a losing streak, after a long period of inactivity, etc. — as well as free spins (or other incentives) when the player is most likely to use them.
Real-time marketing starts with segmentation, considering factors like age, gender, and location, but moving on to personal details like gaming preferences, habits, and favorite brands increases conversion and customer value.
2. Locate, locate, locate
All content on your website should be in the local language, taking into account cultural differences — especially regional variations of the same language. For example, there are major differences between the Spanish spoken in Spain and Colombia, and between the Arabic spoken in Morocco and the Arabic spoken in the United Arab Emirates.
If you operate in different markets, you need to consider local tastes. The interface that a European player expects — clean and minimalist, with brand-differentiating details — is different from the more flashy interface popular in Japan, inspired by pachinko parlors.
Barring exceptional cases — like during a pandemic — few people are interested in obscure sports from faraway countries. Offer local options. The content should reflect the tastes of your target audience — not just football, but which football leagues? Despite the popularity of the Premier League, bettors in Latin America and Africa love their own leagues, cups and tournaments. Give them that.
3. Invest in socialization and gamification
Socializing online has become a part of everyday life, especially for younger people. By creating an environment for interaction, you build a community while strengthening your brand.
Chat options, especially in live dealer games, are a great way for players to communicate with one another. Younger players expect this social experience — they see gaming not just as entertainment, but as an activity with friends. Tournaments provide friendly competition, and leaderboards fuel the competitive spirit, balancing socialization with gamification.
4. Lightweight and user-friendly UX
Not all markets have the same internet infrastructure. Keeping your app lightweight makes it easier to use, avoids delays and connection drops. In some markets, only lightweight apps work well.
Some brands offer a “lite” version, optimized to run on older devices and 3G or even 2G networks, ideal for emerging markets such as Africa and Asia. In addition, the UX must be comfortable and intuitive, with the user always just a few clicks away from what they want.
5. Value live content
With today’s streaming technology, there’s almost no difference between going to a casino and playing from home. Live dealer games, which have been boosted during the pandemic, have become popular worldwide. With 24-hour availability and multiple cameras, they offer an immersive virtual experience, as well as the ability to chat with dealers and other players.
Live sports betting (“in-play”) is also a phenomenon: betting in real time on who will be the next to score, provide an assist or commit a foul keeps attention throughout the event.
6. Integrate the latest technologies
Cryptocurrency is not a fad. The crypto and iGaming audiences overlap greatly. Accepting payments in crypto can set your brand apart. For many gamers, currencies like Bitcoin and Ethereum are the preferred (or only) option.
Blockchain, the technology behind cryptocurrencies, brings even more possibilities: “provably fair” games, such as those on BGaming (which use smart contracts to verify the results of each round) bring transparency, which is highly valued by the tech audience. Focusing on this is a great marketing opportunity — it demonstrates a priority on technology and transparency.
Although the NFT market has not had the same momentum as cryptocurrencies, it has great potential for retention, especially with reward systems, such as collectible avatars, motivating frequent returns to the platform.
7. Ensure fast, frictionless payments
Payments should be instant — or as close to it as possible. No one wants to wait for their money. To attract users, offer the most popular payment methods in your target market. Transfers and debit/credit cards are essential, but go beyond that: each country has its own preferences. In Kenya and other African countries, payments via mobile money operators, such as M-Pesa, are expected. And, of course, cryptocurrencies are an excellent option.
Researching your audience’s preferred payment methods shows that you care. Slotegrator’s Moneygrator integrates 150+ payment options, in 150+ currencies and 100+ cryptocurrencies, from 30+ providers — meaning you’ll always have the right option for your audience.
8. Use cutting-edge marketing strategies
To appeal to a modern audience, marketing must also be modern. Affiliates are still essential, but influencers, especially Twitch streamers, have become increasingly popular. Partnering with these creators can tap into valuable niches for your brand.
Another resource is microcontent — short videos, memes, disseminated on TikTok or Twitter/X —, excellent for highlighting the identity and personality of your platform.
Yana Khaidukova, CEO of Slotegrator, says: “In a market as competitive as iGaming, you have to do everything you can to differentiate yourself. With personalization, gamification, socialization and strategic marketing, brands can compete — but the key is to do it right.”
About Slotegrator
Slotegrator has been a leading provider of software and business solutions for online casino and sportsbook operators since 2012. Its main focus is software development and support for casino platforms, as well as the integration of game content and payment systems.
It works with licensed developers and offers an extensive portfolio: slots, live games, poker, virtual sports, table games, lotteries, casual games and data feeds for betting. Slotegrator also provides consultancy on obtaining gaming licenses and opening companies in the sector.
