Casa de Apostas, a pioneer in the sports betting sector in Brazil, strengthens its presence in the national sports scene by acquiring master sponsorship shares for the broadcasts of Series B of the Brazilian Championship.
This comprehensive action extends across multiple platforms, including the SporTV and Premiere channels, as well as the Ge.globo website, social networks and collaborators.
This season of the competition stands out for the presence of four teams that have already achieved the title in the elite of Brazilian football: Coritiba, Guarani, Sport and Santos, the latter making its debut in the second division.
The Head of Business at Casa de Apostas, Anderson Nunes, highlights the strategic importance of these commercial insertions, recognizing the massive reach of Series B broadcasts:
“We are very pleased to enter into a partnership with two Globo giants, SporTV and Premiere, who offer high quality broadcasts to millions of viewers. Furthermore, the shares on the Ge.globo website and digital platforms add significant value to this agreement.
This year’s Series B is being extremely valued, and we are confident that this partnership will bring exceptional results for both parties involved. Our goal is to be present where the public is, providing entertainment in a responsible way.”
In addition to this investment in Series B, Casa de Apostas has made strategic moves in the sports market for the 2024 season.
At the end of 2023, it announced the acquisition of the Naming Rights of Arena Fonte Nova, in a four-year contract. More recently, the company also signed an agreement to name Arena das Dunas for the next five years.
On TV, Casa de Apostas also acquired sponsorship quotas for the broadcasts of the current edition of the Copa do Nordeste, on SBT.
About Casa de Apostas
Founded in 2013 on the European continent, Casa de Apostas is the first genuinely Brazilian brand in the betting sector, present in the country since 2019. Therefore, the first company in the segment in Brazil to sponsor national football clubs.
Therefore, Casa de Apostas also innovated in the sector by acquiring the naming rights for two of the main stadiums in Brazil, for 2024. The stadiums, Arena Fonte Nova, under a four-season contract, and Arena das Dunas, for five years.
With safe and reliable bets, Casa de Apostas also counts on the credibility of ambassador Renata Fan, presenter of Jogo Aberto. More recently, comedian Danilo Gentili also became part of the team.
