Betsson, the Swedish sports betting and online casino operator, announced the expansion of its partnership with Racing Club de Avellaneda. Now, Betsson will be the main sponsor of the traditional Argentine football club.
The initial contract lasts for two years, but can be renewed for another two years.
Since May 2023, Betsson has appeared on the upper back of Racing’s shirts in both national and international games. In this new phase of the contract, Betsson will display its logo on the front of the club’s iconic shirts.
Additionally, Betsson plans to increase fan engagement by providing exclusive experiences to Racing Club members and supporters. This will include events, raffles and other activities that bring the club even closer to its community in Latin America.
Expansion of the partnership between Betsson and Racing Club
Jesper Svensson, CEO of the Betsson Group, commented on the importance of this expansion: “We are determined to take our partnership with Racing Club to a new level as its main sponsor.
Racing Club’s rich history and passion reflect Betsson’s values, making this collaboration a natural one. Together, we are poised to achieve greater success and strengthen our shared vision.”
Diego Milito, president of Racing Club, expressed his satisfaction with the agreement. He highlighted the hope that the partnership will last for many years, contributing to the club’s legacy and delighting its loyal fans.
Milito, who also shone at Inter between 2009 and 2014, was a key figure for Racing, winning six major titles, including the 2009/10 UEFA Champions League.
Maximiliano Bellio, Betsson manager in Argentina, highlighted the value of this collaboration. He says the partnership with Racing Club is exceptional as they share a passion for the sport and its fans.
Bellio said the deal demonstrates Betsson’s commitment to not only supporting the team, but also strengthening the connection between the club and its fans.
The expectation, according to him, is to create memorable experiences that celebrate both the rich history and the bright future of the Racing Club.
