SOFTSWISS is entering the eSports industry and is pleased to announce that famous CS:GO commentator Kostya Sivko has officially become the company’s brand ambassador. The collaboration is an excellent opportunity for the award-winning provider of online casino and sports betting software to undertake innovative projects in this field.
Kostya Sivko is a commentator with 9 years of experience in eSports. Notably, Kostya has been a part of the CS:GO Major Championships, the premier event in the eSports industry, 12 times. In addition, he has worked for major CIS studios and at various venues with international championships.
In 2020 and 2021, the community named him the best commentator in the industry. Kostya has previously worked with betting companies, some of which are SOFTSWISS customers. The commentator’s knowledge of iGaming and its audience, as well as his vast experience in esports betting, gives him an understanding of the online betting industry that promises a fruitful and creative collaboration between SOFTSWISS and the commentator.
For SOFTSWISS, this is a unique opportunity to expand its presence in the eSports vertical. Working with the brand ambassador, the company will be able to get to know the market better, discover its key figures and assess other market opportunities. The partnership with Kostya Sivko will allow SOFTSWISS to generate content that will resonate throughout the eSports community.
Kostya Sivko, new Brand Ambassador for SOFTSWISS, commented: “I found eSports interesting due to the lively component of competition in the virtual world. When I first entered the industry, there were no signs that it would reach the scale it currently has. However, I loved what did and tried to grow in the segment”.
“I am confident that my experience in commenting and broadcasting, as well as my understanding of the eSports audience and the iGaming scene, will help me in this partnership. This is an opportunity to step out of the box and find new ways to be of service — both to the e-sports and SOFTSWISS,” added Sivko.
Kostya plans to create content such as weekly podcasts, live interviews with seasoned guests, and even those who haven’t been successful in eSports, as the commentator believes it’s important to show both sides of the industry. Another interesting format the brand ambassador plans to create is data-driven content with game industry analysts and experts.
Vitali Matsukevich, COO of SOFTSWISS, noted the following: “Our company aims to build on its experience in iGaming and pursue new avenues of development. The eSports industry increases our potential every year; moreover, we are intersecting with it through our products. “.
“SOFTSWISS’s sports betting platform makes online betting on eSports possible and this niche is of great interest to our customers. Collaborating with influencers and leading professionals like Kostya Sivko is a new step towards developing innovative solutions that will soon change industries iGaming and eSports”, added Vitali.
