Wednesday arrives with another series of activities at the Sports Summit, in São Paulo. The agenda includes seminars with presidents and executives of Brazilian clubs, and debates with representatives of international leagues such as La Liga and Liga Portugal. The program is being held at Pavilhão Pacaembu.
The kick off of this second day is a tribute to King Pelé. Matters relevant to the sports industry, such as internationalization of brands, new forms of sponsorship, sports management and negotiation of broadcasting rights will be addressed in more than ten hours of the event.
Wednesday’s 26 Schedule
9a m – 9:15 am: Homage to King Pelé
9:25 am – 10:20 am: 9:25 am – 10:20 am: Sports Business: new sponsorship formats and activations, with Bernardo Ponte (BP Sports), Rafael Ganem (Botafogo), Gustavo Viana (Nike), Joaquim Monteiro (Sertões) and Rafael Grostein (NwB)
10:30 am – 11:10 am: La Liga: the brand as a driving force, with Octavi Anoro (La Liga)
11:20 – 12:05: The Future of Football, with Enrique Bonilla (World Leagues Forum), Miguel Angelo Loor (Ecuadorian Football League), Carlos del Campo (La Liga) and Mariano Dayan (Olé)
2 pm – 2:50 pm: Web3: metaverse, virtual experiences and technology, with Jon Fatelevich (La Liga land and StadioPlus), Débora Saldanha (Clube Atlético Mineiro), Guilherme Guimarães (Block4), Marcelo Gantman (Big Data Sports) and Danilo Fratangelo (Corinthians)
3:00 pm – 3:35 pm: Sport and entertainment in the digital age, with Lucas Juri (La Liga Tech)
3:45 pm – 4:45 pm: Broadcast Rights: Marketing Models, with Murilo Lima (One Football), Felipe Aquilino (Live Mode), Hernan Donnari (1190 Sports), Alex Pinheiro Rotter (MediaPro) and Diego Vieira (Warner Bros. Discovery)
04:55 pm – 05:35 pm: Liga Portugal: the impacts of the centralized sale of rights in a league with global impact with Pedro Proença (Liga Portugal)
5:45 pm – 6:30 pm: The impact of Twitch on the sports industry and media ecosystem, with Anadege Freitas (Twitch) and Pierre Mantovani (Omelette)
6:40 pm – 7:40 pm: Legends of the sport: teachings and legacy, with Mauro Silva (São Paulo Football Federation), Kaite Bernardo (Global Football Management), Cacau (VfB Stuttgart Ambassador), Diego Lugano (Uruguay and São Paulo national team), Paulo Sergio and Rodrigo Minotauro (UFC Ambassador)
7:50 pm – 8:50 pm: Football management in Brazil, with Julio Casares (president of São Paulo), Guilherme Bellintani (president of Bahia), Luiz André Mello (CEO of Vasco), Marcelo Paz (president of Fortaleza) and Gabriel Lima (CEO from SAF Cruzeiro)
About the Sports Summit
Sports Summit São Paulo 2023 is the biggest meeting point for the sports industry in Latin America. The event runs until Thursday, April 27, at Pavilhão do Pacaembu, in São Paulo, and is receiving the most relevant executives from the sports segment.
In the two previous editions, the event brought together more than 5,000 participants from more than 50 countries. 45 leagues and competitions, more than 100 clubs and more than 120 companies participated.
