São Paulo will become the iGaming capital of the Americas between April 7th and 10th. BiS SiGMA Americas has gained even more importance after the regulation of the sector in Brazil, promising to be the biggest edition in history!
Considered the most important event in igaming, bettech and sports betting, BiS SiGMA Americas will also foster discussions and analyses that are crucial to the present and future of the national industry. Therefore, in addition to bringing together prestigious executives and professionals, the event will be attended by parliamentarians and political figures linked to the government.
According to the organizers, the main objective is to encourage the exchange of information and experiences between representatives of the Brazilian and international markets and legislators. This synergy will be essential to define the next steps for the gaming sector in the country.
Distinguished guests
The Secretary of Prizes and Betting, Regis Dudena, is confirmed and will participate in a panel on inter-ministerial cooperation alongside Giovanni Rocco Neto, National Secretary of Sports Betting and Economic Development of Sports, of the Ministry of Sports.
Raiana Falcão, undersecretary of Sanctioning Action at the Prizes and Betting Secretariat of the Ministry of Treasury, will be in one of the first debates of this year’s edition, focused on compliance.
Andréa Mussnich Barreto and Fred Justo, both from the Ministry of Treasury, will be present at two round tables on the tax complexity of bets and strategies to protect legal operators, respectively.
Ricardo Andrade Saadi, Director of Investigation and Combating Organized Crime and Corruption (DICOR/PF), will be part of a panel that will conduct a critical analysis of the current regulations. While Paulo José Galil, President of SP Parcerias of the City of São Paulo, will speak about the exploitation of games and lotteries in the municipalities.
Além disso, o deputado federal Newton Cardoso Jr. será um dos convidados do seminário sobre o poder das regras para alcançar uma regulamentação assertiva. O senador Irajá, relator do projeto em tramitação no Congresso que prevê a legalização de bingos e cassinos terrestres no Brasil, é outro nome de relevância confirmado no maior evento de apostas do país.
State deputy Marcus Vinícius will take part in a discussion on the contribution of lotteries to social programs in the states, alongside Diego Campos, director of Business and Innovation Environments at the Osasco City Hall.
The list of all confirmed speakers at BiS SiGMA Americas can be found HERE.
BiS SiGMA Americas: Details on the participation of parliamentarians and government officials
Tuesday 7th April
Panel: Compliance in Action: The Secret to Effective Regulation in Brazil
Compliance has become a key element in the effective implementation of regulation in the Brazilian betting market. Experts will discuss strategies, challenges and practical solutions to ensure compliance, transparency and trust in an increasingly regulated environment.
Participants:
- Roberto Armelin (Executive Director of ESG, Risks and Compliance – São Paulo Football Club)
- Raiana Falcão (Undersecretary of Sanctioning Action at the Prizes and Betting Secretariat – Ministry of Treasury)
- Chantal Pillet (Associate Managing Director – Kroll Associates)
- Jacqueline Favraud (Legal & Regulatory Affairs – Sportingtech)
Location: Itaim Stage
Time: 11:05 – 11:45
Panel: The Path to Interministerial Cooperation in Advancing Regulation
Cooperation between different ministries is essential for building effective regulation that is aligned with the needs of the betting market in Brazil. Experts will discuss the challenges and opportunities of this interministerial articulation, highlighting the impact on transparency, legal certainty and sustainable growth of the sector.
Participants:
- Luiz Felipe Maia (Founding Partner – MAIA YOSHIYASU Advogados)
- Giovanni Rocco Neto (National Secretary of Sports Betting and Economic Development of Sports – Ministry of Sports)
- Regis Dudena (Secretary of Prizes and Bets – Ministry of Treasury)
Location: Itaim Stage
Time: 11:50 – 12:30
Panel: Virtual Casinos and Fixed-Odds Betting: Critical Analysis of Brazilian Regulation
A critical analysis of Brazilian regulations for virtual casinos and fixed-odds betting. The discussion will address not only the advances and challenges of the regulatory framework, but also the role of monitoring and combating crimes, such as fraud and money laundering. Solutions will be explored to strengthen the security of the sector and promote a trustworthy and balanced environment.
Participants:
- Luiz Felipe Maia (Founding Partner – MAIA YOSHIYASU Advogados)
- Ingo Wolfgang Sarlet (Lawyer and Full Professor at PUCRS – SARLET ADVOGADOS)
- Ricardo Andrade Saadi (Director of Investigation and Combating Organized Crime and Corruption – DICOR/PF)
- Ana Bárbara Costa Teixeira (Brazilian Regulatory Affairs Director – Ocean 88 Holdings)
Location: Itaim Stage
Time: 12:35 – 13:15
Panel: The Power of Rules: Next Steps for Assertive Regulation
Assertive regulation balances market growth and consumer protection. Experts will discuss necessary advances, strategic adjustments and how an effective approach can ensure a more transparent, safe and competitive sector.
Participants:
- Luiz Felipe Santoro (President – OAB SP Games Commission)
- José Francisco Cimino Manssur (Partner – Csmv Advogados)
- Newton Cardoso Jr (Federal Deputy)
- Pietro Cardia Lorenzoni (Lawyer – ANJL – National Association of Games and Lotteries)
- Simone Vicentini (Partner – VICENTINI ASSESSORIA)
Location: Itaim Stage
Time: 13:20 – 14:00
Panel: Unraveling the Tax Complexity of Betting in Brazil
The tax landscape for the betting market in Brazil presents complex challenges and specific demands. Tax experts and industry representatives analyze the applicable tax rates, the issue of double taxation, the taxation of bettors’ winnings and the impact of these definitions on the growth and sustainability of the betting market.
Participants:
- Ana Helena Karnas Hoefel Pamplona (Founding Partner – AHP Advocacia)
- Alexandre José de Paula Lima (Legal and Accounting Director – Gest Plan)
- Andréa Mussnich Barreto (General Coordination of Tax Affairs – Ministry of Treasury)
- Juan Manuel Calonge Mendez (Partner – VPN Advogados)
Location: Itaim Stage
Time: 14:05 – 14:45
Panel: Exploration of Games and Lotteries in Municipalities: Views, Expectations and Impacts
This panel aims to bring together municipalities for an in-depth discussion on the exploitation of gaming and lotteries, addressing the interpretation of current legislation and the challenges involved. Participants will have the opportunity to present their views on the current regulations, their expectations regarding the revenue generated and the potential financial and social impacts on their municipal budgets. The debate will also provide a space for the exchange of experiences on how the resources from this exploitation can be used to promote local development and meet the needs of the population.
Participants:
- Dr. Leandro Pamplona (Founding Partner – BKP Advogados Associados)
- Paulo José Galli (CEO of SP Partnerships – City Hall of São Paulo)
- Edson Kikuchi (Senior Consultant – 2S Consultoria)
Location: Itaim Stage
Time: 14:50 – 15:30
Wednesday – April 9th
Panel: Playing for Good: Lotteries as Funders of Social Actions for State Governments
The purpose of establishing a lottery product is to generate resources for use in social causes of governments. Thus, this panel will address the importance of lotteries in obtaining resources for investments in health, education, and transportation. In this context, practical actions will be addressed for using resources from lotteries in the most noble causes and the role of the government and lottery operators in the expansion of the segment.
Participants:
- Edson Kikuchi (2S Consultoria)
- Diego Campos (Director of Business and Innovation Environments – Osasco City Hall)
- Marcus Vinicius (State Deputy)
- Adhemar Neto (Director of Regulation – Conselho Consórcio Aposta Vencedora – SP)
Location: Itaim Stage
Time: 13:00 – 13:40
Thursday – April 10th
Panel: Financial Strategies that Combat the Irregular Market and Protect Legal Operators
Adopting robust financial strategies is essential to combating the undercover market and ensuring that operators’ profits are protected in iGaming. This panel will explore how anti-fraud technologies, partnerships with financial institutions and good compliance practices can reduce losses and strengthen trust in the sector. Experts will share insights on how to align innovation and security to foster a more sustainable and competitive market.
Participants:
- Magnho José (Editor and President – BNLData / Instituto Jogo Legal)
- Leonardo Baptista (CEO – Pay4Fun)
- Fred Justo (General Coordinator for Monitoring Money Laundering and related matters – Ministry of Finance)
- Ricardo Brito (Senior Director Risk Professional Services LATAM – LexisNexis Risk Solutions)
- Marco Tulio (CEO Grupo Ana Gaming)
Location: Jardins Stage
TIme: 11:50 – 12:35
The full event schedule is on the official website.
