DraftKings partnered with Domino’s pizzeria to give Americans the opportunity to win a share of the $200,000 prize pool. Domino’s will offer customers “the best and most convenient food delivery experience possible”. But Carside Delivery, in partnership with DraftKings, is taking it to the next level.
Domino’s has introduced a two-minute Carside delivery guarantee, which means that if an order placed does not reach the customer’s car within two minutes, the next pizza is free. From there, DraftKings developed the ‘Carside Delivery Over / Under Challenge’ challenge, asking customers to bet on whether or not delivery will take place in two minutes.
The challenge is free and was released only in the United States, valid until the 12th of July. Those who can predict the outcome correctly will be able to split the $200,000 cash prize at the end of the challenge. The more winners there are, of course the smaller each part of the winnings will be.
Art D’Elia, Domino’s EVP and CMO, said: “While Domino’s is used to these guarantees, this is the first time DraftKings has created a betting market based on a company’s performance. customers’ cars is an easy and fast experience, and if we don’t, we’ll fix it.”
D’Elia concluded, “As a company that prides itself on transparency to show how much we believe in our franchisees and stores across the country, we’re giving customers the opportunity to predict how we’ll fare and have some fun for free.”
About DraftKings
DraftKings Inc. is a digital sports entertainment and games company created to fuel the competitive spirit of sports fans with products spanning fantasy sports, regulated games and digital media.
Based in Boston, the company was launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman. The group currently provides gaming and sports entertainment to more than 50 operators in more than 15 regulated markets in the US and around the world.
