Aristocrat Gaming announced a multi-year slots licensing agreement with the National Football League (NFL).
Under the terms of the agreement, Aristocrat will have an exclusive global license to build NFL-based slot machines, as well as a non-exclusive license for virtual sports games, marking the first agreement of its kind for the NFL.
Hector Fernandez, President of Aristocrat Americas and EMEA, said: “At Aristocrat, we’re changing the game. In that spirit, we’re excited to forge this agreement with the NFL, whose similar mission made this a natural partnership. Fans around the world love to watch to the NFL, and casino players around the world enjoy Aristocrat games.”
“This deal presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond,” adds Fernandez.
NFL themed slots, which will give fans the ability to customize their experiences based on their favorite teams, are expected to hit casinos during the 2023 NFL season.
Rachel Hoagland, NFL Vice President of Gaming and Partnership Management, commented: “The world of casino gaming is transforming, and the NFL is excited to team up with an industry leader like Aristocrat Gaming, which has its track record proven in slot innovation and commitment to responsible gaming.”
“Today’s slot machines offer immersive experiences similar to the popular video game consoles our fans love, and we believe that with Aristocrat’s vision, we can bring this exciting gaming experience to fans on the casino floor looking to show their love of football.” , concludes Hoagland.
Last month, the NFL launched a comprehensive and integrated responsible sports betting public awareness program across the league, designed to educate fans who choose to be involved in sports betting to do so responsibly.
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