Sportradar, a global provider of sports integrity solutions, and Athletes Unlimited today announced a multi-year integrity services agreement.
The partnership, which Sportradar secured as part of a competitive selection process, underscores the group’s leading position in North American sports while reflecting the rapid growth of women’s sports in the market.
The company will be protecting Athletes Unlimited competitions from gambling and betting-related corruption through a range of activities, including:
- Bet monitoring and reporting through its Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system that has been independently evaluated and verified by recognized experts in the field of sports betting and integrity;
- Providing Education and Prevention Services, consisting of a series of on-demand webinars on topics such as match fixing, social media integrity and Athletes Unlimited’s own anti-harassment policy;
- Conducting an integrity audit to strengthen and expand Athletes Unlimited’s integrity policies;
- Engage your Intelligence and Investigative Services to assist Athletes Unlimited in the investigation of any potential threat to integrity.
The new relationship with Athletes Unlimited adds to Sportradar’s list of women’s sporting events covered by its partnerships that already include competitions in basketball, football, tennis and golf, as well as others across the collegiate sporting landscape, and represents a growing commitment to support the entire sports ecosystem.
“By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business as its competitions continue to grow and attract more fan interest,” said Jill Exley, Director of Integrity Partnerships, North America, Sportradar.
Nicole Pawlak, Senior Director of Special Projects at Athletes Unlimited, said, “We look forward to supporting them with our industry-leading integrity products and services and being part of their exciting journey as they revolutionize the way women’s professional sports are played. organized and experienced by fans”.
“We are committed to building a legitimate and safe experience that will help us generate greater interest in our sports leagues while preserving the integrity of our game,” concludes Pawlak.
About Sportradar
Sportradar has a global team of qualified integrity experts who provide analysis on irregular betting patterns with any suspicious games subsequently reported to partners, providing essential visibility into the global matchmaking landscape.
During 2021, the company detected 900 suspicious matches across global sport, and more than 6,900 suspicious matches were witnessed during the last 17 years.
