Playtech, the gaming technology company, has launched its multi-channel technology with NorthStar Bets, a brand based in Ontario, Canada, which provides players with a unique and exclusive user experience on its casino gaming and sports betting platform. The launch forms part of the strategic partnership closed earlier this year, building on Playtech’s track record of developing newly regulated online marketplaces.
Pursuant to the agreement, Playtech has become NorthStar Gaming’s strategic software and services provider and is now making its IMS platform, casino and live casino services available to the Ontario public. With the addition of poker content later this year, the company will provide NorthStar Bets with its entire line of technology products to enable one of Ontario’s premier online casino and sports betting experiences.
As in Ontario, Playtech is also involved in the development of newly regulated gambling markets such as Colombia and the province of Buenos Aires, Argentina. At the same time, it supports the creation of regulations that encourage responsible gaming in countries that are still working on approving this market, such as Brazil, Chile and others.
Shimon Akad, Playtech’s Chief Operating Officer, said, “The launch of Playtech’s new software and services partnership with NorthStar Bets is another important milestone in the development of our North American strategy.”
“Our ability to form key strategic partnerships with industry-leading operators around the world is critical to Playtech’s success. NorthStar Bets is uniquely positioned to become one of Ontario’s leading operators and we are delighted to be working alongside them to build a market-leading responsible gaming proposition.”
Michael Moskowitz, CEO of NorthStar Gaming, added: “NorthStar Bets puts consumers at the center of an immersive, content-driven experience. Our partnership with Playtech means we can deliver an engaging and enjoyable online experience with the highest level of player protection.”
“Consumers are looking for content that meets their individual preferences and interests, and together with Playtech’s unrivaled multi-channel technology, we are uniquely positioned to become a leader in the Canadian iGaming market,” concluded Moskowitz.
About Playtech
Founded in 1999 and listed premium on the main market of the London Stock Exchange, Playtech has 6,600 employees in 26 countries. The group provides business intelligence-driven gaming platform software, services, content and technology in the industry’s most popular product sectors including casino, live casino, sports betting, virtual sports, bingo and poker.
It is the pioneer of omni-channel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, single-wallet functionality, CRM and responsible gaming solutions on a single platform across product, retail and online verticals.
Playtech partners with and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain.
