Many iGaming markets are super saturated. To remain competitive, operators need to consider that the modern gambler goes to online casinos for more than just gaming. Based on their research, the experts at Slotegrator have identified some of the most effective methods to improve the user experience on iGaming.
Here are some of the critical factors players consider when deciding whether or not to return to a betting site.
1°- The platform interface
Visual appeal is key and a user-friendly UX design can help maintain a sense of trust and comfort on the site. Modern users are also looking for fast and intuitive navigation.
The homepage of an online casino should be bright and colorful, but stop with the harsh, acidic tones and high contrasts. A warm, smooth and shiny aesthetic will be much more attractive. Some successful brands use a calm color scheme with cool undertones, while others move across a spectrum — for example, from pink to purple. The main thing is that the color scheme reflects the emotions that the player must experience.
All text should be easy to read and banners should be the right size — players should be able to easily tell which buttons will take them to the part they’re looking for. In general, the layout should be logical, so that players flow from the homepage to the game they are looking for.
The best casinos also avoid loud, gradual noise: players will simply close the web page before bothering to find out where the noise is coming from. It is better to let the user choose the audio effects himself.
A well-chosen color scheme, appropriate audio design and easy navigation make the online casino’s interface efficient and intuitive. To design a project to promote player loyalty, operators must either contact an expert or use the turnkey solution, a solution with all the necessary tools for this purpose.
2°- The game content
The variety of games increases audience engagement. If a platform has hundreds (or even thousands) of securities in its portfolio, the chances of appealing to any player’s preferences increase dramatically.
In order to offer the variety of games needed to cover the broad interests of players and capture greater market share, operators often use a Game Aggregator.
To help operators offer a large catalog of games, Slotegrator developers created APIgrator, which allows you to add more than 15,000 games from popular providers to the platform in a single API integration session.
The game aggregator frees the operator from a lot of tedious tasks — there is no need to provide technical support for individual integrations, negotiate with vendors, discuss transaction terms and write separate agreements with each vendor.
Guided by gaming trends in individual markets and around the world, Slotegrator is constantly adding new online casino games to its portfolio — including slots, poker, live dealer games, card games and casual games — and entering in new partnerships with suppliers. This allows online casino operators to offer game content that is relevant and engaging to users.
To work with a large number of games, it is recommended to use the sorting function. The operator can sort players by interest, geographic location, and other criteria. These mechanisms help to individualize the offer and increase player engagement.
3°- Game demo versions
The demo mode allows players to simulate a gaming session where virtual funds are used instead of real money. Once the player has an idea of how the game works, he can make a deposit and play for real money. This builds confidence by letting your players take a risk-free ‘turn’ for the title.
Some game sites forgo the demo mode, while for others it is a competitive advantage. For example, Pragmatic Play’s Bronco Spirit slot offers 15 or 5 free spins depending on the number of symbols. Another game, Jungle Spirit: Call of the Wild, allows the user to adjust the deposit on each spin so he can play more.
The demo version allows the operator to test different ideas and feel their audience. A player given the opportunity to use the trial version is more likely to trust the casino, increasing the chances of retention.
4°- Tools for responsible gambling
An exciting experience — and the chance to win — should be at the forefront of user experience. But there is something else operators need to emphasize: user safety.
Operators have some basic tools at their disposal to implement the responsible gaming concept. Player identification is required in order to minimize the risk of minors and gambling problems.
Self-exclusion programs, through which users can isolate themselves from gambling for a period, help in the fight against addiction. In addition to self-exclusion, the operator is also able to restrict the behavior of players who exhibit problematic gambling behavior.
Thanks to some of the features of the Slotegrator platform, operators can offer players flexible solutions that will allow them to control the situation.
5°- Support service
Online casino users periodically have questions about deposits, withdrawals and gameplay. With these questions, they contact the support service. The speed and quality of service they receive, as well as their professionalism, have a major impact on their loyalty.
The operator must guarantee the basic requirements of the support service:
- Availability 24 hours a day;
- Multiple communication channels;
- Service available in multiple languages;
- Use of CRM;
- Professional customer service team;
- FAQ section.
In addition to the growing number of iGaming projects on the market, player standards are changing. To launch a successful iGaming project, you need a strong team, quality software and a customer-focused attitude based on care and mutual trust.
