FanDuel has been named as the official sports betting partner of the PGA Tour due to an agreement announced in the last few days. By joining the golf league program, the betting operator will have the rights in the United States to explore the PGA Tour brand and publicity in the media and on partner platforms.
In addition, the agreement allows the company to develop content for before and after disputes in order to encourage betting, as well as offering special bonuses to its users.
According to SBC Notícias, FanDuel and the PGA Tour will work together to offer probability-based material to users on online platforms and the official app.
Norb Gambuzza, senior vice president of media and games at PGA TOUR, explained: “We have long admired FanDuel’s brand, product and marketing strategies. Nor as the leadership position it has taken since the legalization of sports betting in 2018.
Gambuzza added: “We are excited to bring FanDuel to our official sports betting program. As we continue to involve new fans in this fast-growing sector ”.
FanDuel designs expansion based on success
The FanDuel spokesman said he saw substantial growth in golf games, with the sport having recorded the highest number of bets on nine of the past 12 Sundays.
“Interest in golf is increasing on the FanDuel platform. So, we are looking forward to deepening our relationship with PGA TOUR, ”said Mike Raffensperger, the group’s CMO.
Raffensperger further pointed out that “we will now be able to offer exclusive gaming experiences on our platform, special promotions related to the Tour for our customers and an enhanced content experience across all properties in the golf league to prove to bettors that there are more ways to win on FanDuel ”.
