Company in the betting sector, Codere has extended its contract with the football team Monterrey Rayados, from Mexico. From now on, the bookmaker is both sponsor and official betting partner of the club. Therefore, the Codere brand will be stamped on the front of the players’ shirts.
The new jerseys were unveiled during the friendly between Rayados and Guadalajara, in preparation for the next season of the Mexican league, which will start on the 23rd. Codere and other high profile areas.
Parallel to the announcement of the partnership, the company launched an advertising campaign on television, radio and digital media, with the objective of attracting the attention of both Monterrey Rayados fans and other players.
In the coming months, joint marketing actions will be implemented in order to foster the experience of the club’s fans and Codere’s sports betting customers, with access to the stadium, invitations to games and VIP plans, among other activities.
Alberto Telias, Codere Online’s marketing director, said: “We are convinced that this long-term alliance between the two companies will allow us to grow together and achieve important goals. We couldn’t have found a better partner on our journey of expansion in Mexico than Rayados de Monterrey Football Club.”
Pedro Esquivel, Executive Vice President of Rayados, welcomed Codere as the club’s Official Betting Partner. He stressed that the agreement represents “a new stage that will undoubtedly boost the team, its fans and fans of football and sports in general”.
Codere representative emphasizes the importance of the agreement after the strong impact of the pandemic
Carlos Sabanza, Sponsorship Manager at Codere, highlighted the importance of sponsorship in the group’s evolution after a challenging year marked by the strong impact of the pandemic in the entertainment sector.
Sabanza concluded: “The agreement with one of the main clubs in the Liga MX, in addition to maintaining our agreement with Real Madrid CF, as Official Betting Partner, since 2016, allows us to continue to expand our brand and achieve our ambition to be the leading company in the Spanish language sports betting and gaming market”.
