The bookmaker Amuleto Bet is expanding its presence in the Brazilian market. Therefore, the brand will be present in the greatest soccer classic in South America: the game involving Brazil and Argentina, valid for the 2022 World Cup Qualifiers, in Qatar.
The derby will be played next Sunday, 5th, from 4 pm (GMT), at Neo Química Arena, in São Paulo. The clash will be broadcast live on TV Globo.
In order to measure the exposure of this match, according to information from the broadcaster itself and from Ibope Repucom, the meeting of the two teams, for the qualifiers for the World Cup in Russia, reached an audience of 35 points on Globo SP, which represented around 12 million of people impacted only in municipalities encompassed by Ibope.
Thomas Carvalhaes, Brazil & LATAM Regional Director at Amuleto Bet, celebrated the exposure that this world football classic will bring to the brand and highlighted the main objective: to increase the emotional bond with the Brazilian public.
“It is an enormous pride to show our will and our commitment to Brazilian football. We are showing how much we love Brazil and the Brazilian public. Luck, in the life of the Brazilian fans, has a very present role,” said Carvalhaes, who recently made the official match. master sponsorship of the betting company with Atlético-GO.
He added: “You need luck in everything in life and sport is no different. That’s why we want to start on the right foot in this journey to establish ourselves as the lucky charm of the Brazilian public regarding sports betting.”
Amuleto Bet will also be present in the match between Brazil and Peru
In addition to the match against Argentina, Brazil’s next match against Peru, scheduled for the 9th, at Arena Pernambuco, will also feature the Amuleto Bet brand. This game, in the last edition of the South American Qualifiers, took place in November 2015 with an audience of 27.5 Globo SP points, with more than 9.975 million people reached.
