NorthStar Bets name Rod Black as new brand ambassador

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Canadian sports communicator Rod Black will join NorthStar Gaming as host and brand ambassador for NorthStar Bets.

With a career spent primarily at Bell Media, where he was a play-by-play advertiser for the CFL, Toronto Blue Jays and host of the Toronto Raptors broadcasts, Black is considered one of the most recognized and trusted names in Canadian sports communications.

He has commented and provided play-by-play for a wide range of events, including The Masters, RBC Canadian Open and five Olympic Games. In recognition of his accomplishments, Black received the ‘Sports Media Canada Award for Outstanding Sports Broadcaster’ and performs as a five-time Gemini Award nominee in the ‘Canada’s Best Sportscaste’ category.

Black commented, “It’s an exciting time for fans of the sport across Ontario and I look forward to introducing them to the NorthStar Bets brand and platform.”


“Throughout my career, I’ve had the opportunity to cover some of the greatest moments in Canadian sporting history, but what I’ve always enjoyed most is the ability to interact and engage with passionate fans, something I hope to continue to do as a host and ambassador for NorthStar Bets,” adds Black.

Representing NorthStar Gaming Bets, Black will serve as a brand ambassador. He will also offer sports commentary and act as a host on the platform’s social channels and platform content.

Michael Moskowitz, CEO and founding partner of the brand, said, “Rod is a familiar voice and face for Canadian sports fans and a perfect fit to support our platform and educate consumers about our content-driven experience.”

“We are thrilled that Rod is joining the NorthStar Bets team and bringing his extensive knowledge of all of North America’s major leagues, as we establish ourselves as a leader at the intersection of sports media and betting,” concludes Moskowitz.

Black is the latest in a growing content team for the sports betting brand, which also includes senior NHL member Chris Johnston. Respected as one of North America’s top hockey players, he leads NorthStar Bets coverage of the Toronto Maple Leafs and the NHL overall.