Betsson announced that it will continue its partnership with the Peruvian Football Federation (FPF) for another four years. Based on its commitment to promoting the development and growth of the sport, the operator will continue to hold the naming rights of Liga1, the top tier of professional football in Peru.
The partnership aims to reinforce the professionalization of the sport, as well as to promote responsible and safe gambling for all fans and supporters in the country.
Ronni Hartvig, commercial director at Betsson, stated: “This news fills us with great pride. We are delighted to continue the journey we started in 2020 with the Peruvian Football Federation and Liga1 for the next four years”.
“It reaffirms our dedication as a company to developing national football talent and contributing to the growth of local football. Furthermore, by being the proud sponsor of Liga1, we are able to emphasize our passion for the sport and our commitment to engaging our football fans – values that Betsson shares with the FPF”.
“At Betsson, we are looking forward to the start of next season and our teams are already creating engaging activities and campaigns that I am sure will entertain and engage all football lovers in Peru,” added Hartvig.
The bookmaker’s logo will also continue to feature on various digital and visual materials. In addition, with the renewal of the partnership, the first Peruvian football division will keep the company’s name in the title: ‘Liga1 Betsson 2023’.
“Better sponsorships allow us to continue to optimize the economic value of the first division of professional football, invest in sports infrastructure, in the development of young players and expand the reach and visibility of Liga1”, explained FPF Director of Competitions, Héctor Lara.
“As FPF, we are committed to elevating Peruvian football to its rightful place and we are dedicated to that goal. We are constantly working to achieve this”, concluded Lara.
About Betsson
Betsson offers online entertainment in sports betting, casino, live casino, poker, online games, scratch cards, among others with an international presence. The company is a pioneer in the Peruvian market.
In addition, the betting brand has its own matrix that generates statistics, making the company recognized for its reliability in predictions and the creation of unprecedented bets.
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