BC.GAME has been in the sports betting business for five years now and offers a wide range of casino games, live casinos and sports betting opportunities.
It has over 8,000 titles on its platform and in June 2022 was recognized as “Crypto Casino of the Year” at the 2022 Sigma Awards.
In the Brazilian market, BC.GAME is asserting itself more and more through strong sponsorships, as is the case of the player David Luiz, defender of Flamengo until December 2023.
To reinforce its campaign and presence in Brazil, BC.GAME has appointed the Brazilian player as a brand ambassador in 2022.
This hiring boosted the expansion of the BC.GAME brand in Brazil.
Another major sponsored by the company is the Argentine Football Association, which became a partner of the brand since September last year.
The iGaming Brazil portal spoke with Jonata Leggiero, Affiliate Manager LatAm at BC.GAME, who told us, among other things, about the strategies for the coming years.
Furthermore, he anticipated that the BC.GAME community can look forward to more player-only events and promotions in addition to social media activities.
Check it out the full interview with Jonata Leggiero
iGaming Brazil – When did BC.GAME start operations?
Jonata Leggiero – BC.Game was founded in 2017.
iGaming Brazil – What products does BC.GAME offer?
Jonata Leggiero – BC.GAME offers casino and sports betting, with more than 6000 games for the player to choose from.
iGaming Brazil – Tell us about your big growth in Latin America
Jonata Leggiero – BC.Games has a huge following in LatAm and we are putting a lot of effort into making our site friendly and accessible to the Latin American market.
We added language localization and expanded payment methods.
iGaming Brazil – BC.GAME works a lot with cryptocurrencies. Do you believe this is the future of the market?
Jonata Leggiero – We offer the largest number of cryptocurrency deposit and withdrawal options.
We believe that the full potential of the crypto game has yet to be unlocked and we intend to be at the forefront of this.
While we have expanded into fiat payment options, we are still predominantly focused on cryptocurrency transactions and see massive growth in this niche.
iGaming Brazil – You are the official sponsor of the Argentina National Football Team, what are your strategies?
Jonata Leggiero – The deal opened an international path for both brands to reach a wider audience and generate synergies between organizations and casino players.
We believe that supporting sports teams in Latin America is a strategic move to increase our traffic, as there are strong similarities in target audiences.
Advances in technology and sports have significantly reshaped the sports and casino industries in the best possible way.
iGaming Brazil – Can you comment on the partnership with the Brazilian David Luiz?
Jonata Leggiero – This ambassador brings the Brazilian football community and BC.GAME players closer together, while opening up several exciting opportunities for both communities to participate in the future.
BC.GAME is honored to be associated with a highly skilled and dedicated athlete like David Luiz, one of the renowned players in the Brazilian football community.
iGaming Brazil – What are BC Game’s next marketing plans?
Jonata Leggiero – BC.GAME remains focused on being the number one crypto casino in the world.
This is backed up by the many awards we have received over the past few years, as well as our world-class sports and eSports partnerships, our growing list of games and sports offerings, and our progressive approach to marketing and traffic growth.
We are very excited about the future!
