The North American racing association Nascar has entered into a long-term partnership with microbetting technology provider nVenue.
Under the agreement, nVenue will become the official microbetting technology and data provider for NASCAR.
This will see nVenue develop microbetting markets during races and offer predictive content to fans across the country.
Additionally, nVenue will work directly with the league to design and create race odds. This will include non-traditional betting markets such as stage results, qualifying opportunities and pit road betting.
Therefore, nVenue will use live racetrack data and historical race data to create predictions and odds on every race and for every driver.
Nascar representative evaluates possibilities to increase fan experience
“This collaboration epitomizes a shared vision to entertain fans and enhance the race viewing experience,” said Nascar Managing Director of Sports Betting Joe Solosky.
“We are excited to combine our racing product with specialist technology like nVenue to bring microbetting to NASCAR fans going forward,” added Solosky.
nVenue CEO and Co-Founder Kelly Pracht added, “nVenue is thrilled to partner with the NASCAR team to build the future of racing betting and live engagements to delight fans for years to come.”
“It’s a fantastic match. nVenue brings the real-time predictive sports platform to microbetting and media. NASCAR brings the participation and reach of a league ready to innovate fan experiences.”
“We anticipate that this industry-first collaboration will be significantly beneficial not only to sports betting and the media, but to Nascar’s new and experienced fan base alike,” concluded Kelly.
About nVenue
nVenue is a predictive analytics platform and microbetting technology designed for sports betting companies and sports media.
The team of machine learning engineers, product specialists and brand builders have built careers in technology but are fueled by their passion for sports.
The team is made up of “sports experts” in baseball, football, basketball, hockey, golf and motorsport.
