Alpha Odds, is an AI-based personalized odds technology from Sportradar. Sportradar’s product increased sports betting operators’ profits by an average of 15%. This happened during the qualifying matches for Euro 2024.
With the arrival of the Euro, a turnover of 62.2 billion euros in global bets is expected. Thus, operators can optimize their profits and mitigate risks using Alpha Odds during the tournament.
The engine incorporates the company’s cutting-edge artificial intelligence technology for more accurate prediction of gaming event probabilities. In this way, it allows operators to manage their risks more efficiently.
Integrated with predicted and real-time liquidity, Alpha Odds enables traders to set personalized betting prices. As well as your exposure to risk and responsibilities.
Sportradar Engine Predictive Features
Alpha Odds helped customers manage risk in real time and continue to accept bets as goals were tallied and the score grew.
While a conventional odds service could expose traders to unfavorable outcomes, such as favorites winning at home by a significant margin, Alpha Odds offered instant adjustments, protecting bets against substantial losses as games unfolded.
Darren Small, Senior Vice President of Managed Trading Services (MTS) at Sportradar said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of the tournament.”
“Thus allowing operators to consistently improve profitability and offer greater margins on football betting,” he added.
Alpha Odds is available across Sportradar’s portfolio of betting markets for football and tennis, both pre-match and in-play. Later this year, the solution will also expand to basketball.
